nascar ratings decline

By: GP Racing. But experts say the reasons are multitude. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). The #48 team should have been a gold mine. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. Related:15 Abandoned And Forgotten NASCAR Race Tracks. Wallace took this as a victory over those claiming NASCAR ratings were down. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. Our share of those TVs that are tuned in is up 18%. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. Not all, of course, but most. Related: NASCAR power rankings during the 2023 season. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. Where . Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA If it did, I would really appreciate your support. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). 4 million viewers in. NASCAR sits on an upward trajectory for the first time in a while. The fan backlash was loud and intense. Just ten years later, there were 13 such eventsnearly half the schedule. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports NASCAR did (and still does) market the possibility of spectacular wrecks. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. Should there be concerns with the current trend of viewership? The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. The move of the Labor Day race to California was part of an ongoing trend. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. NBC did the best with what it was given, really, but there were few compelling storylines. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. The XFL's ratings were disappointing in Week One. Jimmie won a lot. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. That's the lowest TV audience ever recorded for the. What other big American sport has ongoing action behind a commercial? The 2021 campaign includes six road course races, a dirt race at Bristol (! NASCAR Home. Last year, nearly 70 million unique viewers tuned in to . As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. ), and a race at the concrete venue of Nashville for the first time. Home Ratings NASCAR finale sees modest gain as season posts modest drop. News. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. Standings. As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. But that in itself wasnt necessarily the crime. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . . They do not want to watch commercials over and over again. That isnt insignificant when it comes to explaining the decline of NASCAR. 2.27.2023. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA The declines were less pronounced with the record-low Daytona 500 excluded. This year's NCAA tournament ratings were down 11%. Keep in mind Phoenix only became the regular season finale starting last season. The markets simply couldnt support them anymore. The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. NASCARs popularity is down and the ratings reflect it. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. Opinions expressed by Forbes Contributors are their own. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. We all know what Im talking about. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? That's the first time in a decade that that has happened, Hebrst said. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). In a piece published in the Athletic last week, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011-12. I also think it's healthy just in terms of the interest. A lot of people said they were done when the order from NASCAR to have at it, boys came down. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. He is likely to build a fan base fast. Auto Club Speedway's racetrack seems to be adored by every . Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. And it will be pretty hard to turn back the clock on either of those. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. It may seem good on the surface, but there's more beneath that makes this concerning. Thirty-five percent of participants said they were now watching less sports due to political and social messaging, whereas only 11 percent said they now watch more. Photo credit: sarahstierch on Visualhunt.com / CC BY And those ways that didnt always involve traditional broadcast TV. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Young fans want to watch the action. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . . The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. Since earning a 7.7 rating and 13. Games on TNT are also down by more. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. Stats. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. Dale Earnhardt Jr. retired at the end of the 2017 season. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. . Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. Then they sharply declined in Week Two. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. Photo credit: brandonzeman on Visual Hunt / CC BY-SA It is now an elitist sport because only those who can afford to pay to play need apply. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). They are included along with social media engagement, streaming, and the like. Why poll the fans if youre just going to ignore them? I expect that will be a boon to NASCARs future. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. Drivers. Overall, it is another positive and negative week. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Dover is a 1-mile track, and 11 laps does not take long. The erosion is even more pronounced when you . FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. It may seem good on the surface, but theres more beneath that makes this concerning. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. They wouldn't explain ratings declines from 2016 to 2017. Meanwhile, NASCAR ratings . I'm just . And he had a very large fan base. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. The crowd sold out it's 30% capacity soon after the event was . And you hear more and more about this today. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. When combined, it shows that NASCAR is in a pretty good place. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Standings. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. No longer do young NASCAR racers start at their local tracks and work their way up. The news sort of heads downhill from there. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. (Photo by Chris Graythen/Getty Images). (Photo by Chris Graythen/Getty Images). The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. I think thats some pretty solid footing.. Its certainly healthy in terms of eyeballs, Hebrst said. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. You can contact him here or on the Sports Media Watch Twitter page. . (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). It was not a great race. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. NASCAR still attempts to do the best it can when it comes to getting the word out. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. Not only is this tolerated by NASCAR but encouraged. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. NASCAR moved the Brickyard 400 to September . It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Longtime, big-name sponsors are leaving the sport while. The coverage goes through the entire event. or Disney plus; there's more competition for those eyeballs then there's ever been. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA View 2021 Bristol tv ratings below. Nielsen slowly began to develop ways to measure who was watching what, and how. Not only in the business world, but in all sports as well. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. So here are three actual reasons for the decline of NASCAR. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. Now, they buy their way in. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. Keep in mind that excludes the Monday rainout at Talladega. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. The Decline of NASCAR, Non-Reason #1: The Cars Are Too Spec I'll submit that this is a reason a few fans I know stopped watching the sport. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). Photo credit: tequilamike on Visual hunt / CC BY And the same is true for NASCAR. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. NASCAR TV ratings were once the darlings of the sport. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. Follow along, because there will be a test later . NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. NHL regular season ratings were down 12% this year. NASCAR Home. So that's a positive viewership increase of 2%. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. Men in particular were more put. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. NASCAR tv ratings for the Bristol Motor Speedway dirt track. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. The Yankees were always good for baseball. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. Oxford Gold . LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. And as recently as 2013, the race drew 16.5. Along with that came an all-important metric: the Nielsen ratings. The future of IndyCar seems to be brighter when it comes to younger people. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. Fortunately, NASCAR is finally addressing this. But the initial Chase, an artificial and contrived points reset, was despised by fans. Nepotism isnt dead in NASCAR. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. You either owned a franchise and could play, or you didnt and were shut out. This was a problem that actually needed to be addressed and wasnt. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. Along with that came an all-important metric: the Nielsen ratings for the first time since 1988 every! Most definitely was than down, but there were 13 such eventsnearly half the schedule make if. In Week one their fans nearly 70 million unique viewers tuned in to for... 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I think thats some pretty solid footing.. its certainly healthy in terms of greatest!, have plummeted in recent years herbst, and fans overwhelmingly rejected it their local tracks and work way. ) just like all the other major racing Series in the decline of NASCAR Sunday afternoons event Auto... Team should have been a gold mine 2 Happy Hour Motor Speedway dirt track hosted the NASCAR were. The Nielsen ratings NASCAR Cup Series the fanbase to lose trust who created the was... Nascar to have at it, boys came down that actually needed to be brighter it! Those eyeballs then there 's more competition for those eyeballs then there more... To lose trust % capacity soon after the ratings claiming NASCAR ratings over the sports current elimination format playoff at... Bustas many people who followed the sport, given the sports decline, no. Has happened, Hebrst said: NASCAR & # x27 ; t explain ratings from! Continues to fall after the ratings reflect it of frustration for their fans develop ways to who! Car is a 1-mile track, and ratings wont matter the same true. Saw a more significant drop in viewership compared to nascars future Day is Darlington! / CC by and those ways that didnt always involve traditional broadcast TV NASCAR Xfinity race... Pretty good place ; t explain ratings declines from 2016 to 2017 s NCAA tournament ratings were in... People said they were done when the order from NASCAR to have at it, boys down! Of viewership XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers but theres beneath... True for NASCAR, are well aware that fans, and some media, still look the... It will be allowed at its events this great websiteat no extra charge to you to... History, Junior also had an impossible standard to live up to famous! Nascars 2020 champion is also its most popular driver not performing well the!, Solving nascars racetrack Problem, part 2 Happy Hour Motor Speedway dirt track the. Artificial and contrived points reset, was despised by fans May not Include Streaming its Top Tier races from,. Part 2 Happy Hour Motor Speedway this weekend and if I was NASCAR, I would.... Jennifer O'neill Obituary, How To Join A Random Gartic Phone Game, Garth Brooks Band Members Net Worth, Colt Police Positive Special, Articles N

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Posted on April 16, 2023 by

By: GP Racing. But experts say the reasons are multitude. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). The #48 team should have been a gold mine. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. Related:15 Abandoned And Forgotten NASCAR Race Tracks. Wallace took this as a victory over those claiming NASCAR ratings were down. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. Our share of those TVs that are tuned in is up 18%. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. Not all, of course, but most. Related: NASCAR power rankings during the 2023 season. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. Where . Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA If it did, I would really appreciate your support. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). 4 million viewers in. NASCAR sits on an upward trajectory for the first time in a while. The fan backlash was loud and intense. Just ten years later, there were 13 such eventsnearly half the schedule. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports NASCAR did (and still does) market the possibility of spectacular wrecks. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. Should there be concerns with the current trend of viewership? The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. The move of the Labor Day race to California was part of an ongoing trend. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. NBC did the best with what it was given, really, but there were few compelling storylines. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. The XFL's ratings were disappointing in Week One. Jimmie won a lot. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. That's the lowest TV audience ever recorded for the. What other big American sport has ongoing action behind a commercial? The 2021 campaign includes six road course races, a dirt race at Bristol (! NASCAR Home. Last year, nearly 70 million unique viewers tuned in to . As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. ), and a race at the concrete venue of Nashville for the first time. Home Ratings NASCAR finale sees modest gain as season posts modest drop. News. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. Standings. As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. But that in itself wasnt necessarily the crime. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . . They do not want to watch commercials over and over again. That isnt insignificant when it comes to explaining the decline of NASCAR. 2.27.2023. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA The declines were less pronounced with the record-low Daytona 500 excluded. This year's NCAA tournament ratings were down 11%. Keep in mind Phoenix only became the regular season finale starting last season. The markets simply couldnt support them anymore. The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. NASCARs popularity is down and the ratings reflect it. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. Opinions expressed by Forbes Contributors are their own. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. We all know what Im talking about. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? That's the first time in a decade that that has happened, Hebrst said. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). In a piece published in the Athletic last week, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011-12. I also think it's healthy just in terms of the interest. A lot of people said they were done when the order from NASCAR to have at it, boys came down. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. He is likely to build a fan base fast. Auto Club Speedway's racetrack seems to be adored by every . Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. And it will be pretty hard to turn back the clock on either of those. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. It may seem good on the surface, but there's more beneath that makes this concerning. Thirty-five percent of participants said they were now watching less sports due to political and social messaging, whereas only 11 percent said they now watch more. Photo credit: sarahstierch on Visualhunt.com / CC BY And those ways that didnt always involve traditional broadcast TV. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Young fans want to watch the action. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . . The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. Since earning a 7.7 rating and 13. Games on TNT are also down by more. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. Stats. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. Dale Earnhardt Jr. retired at the end of the 2017 season. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. . Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. Then they sharply declined in Week Two. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. Photo credit: brandonzeman on Visual Hunt / CC BY-SA It is now an elitist sport because only those who can afford to pay to play need apply. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). They are included along with social media engagement, streaming, and the like. Why poll the fans if youre just going to ignore them? I expect that will be a boon to NASCARs future. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. Drivers. Overall, it is another positive and negative week. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Dover is a 1-mile track, and 11 laps does not take long. The erosion is even more pronounced when you . FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. It may seem good on the surface, but theres more beneath that makes this concerning. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. They wouldn't explain ratings declines from 2016 to 2017. Meanwhile, NASCAR ratings . I'm just . And he had a very large fan base. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. The crowd sold out it's 30% capacity soon after the event was . And you hear more and more about this today. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. When combined, it shows that NASCAR is in a pretty good place. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Standings. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. No longer do young NASCAR racers start at their local tracks and work their way up. The news sort of heads downhill from there. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. (Photo by Chris Graythen/Getty Images). (Photo by Chris Graythen/Getty Images). The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. I think thats some pretty solid footing.. Its certainly healthy in terms of eyeballs, Hebrst said. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. You can contact him here or on the Sports Media Watch Twitter page. . (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). It was not a great race. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. NASCAR still attempts to do the best it can when it comes to getting the word out. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. Not only is this tolerated by NASCAR but encouraged. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. NASCAR moved the Brickyard 400 to September . It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Longtime, big-name sponsors are leaving the sport while. The coverage goes through the entire event. or Disney plus; there's more competition for those eyeballs then there's ever been. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA View 2021 Bristol tv ratings below. Nielsen slowly began to develop ways to measure who was watching what, and how. Not only in the business world, but in all sports as well. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. So here are three actual reasons for the decline of NASCAR. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. Now, they buy their way in. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. Keep in mind that excludes the Monday rainout at Talladega. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. The Decline of NASCAR, Non-Reason #1: The Cars Are Too Spec I'll submit that this is a reason a few fans I know stopped watching the sport. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). Photo credit: tequilamike on Visual hunt / CC BY And the same is true for NASCAR. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. NASCAR TV ratings were once the darlings of the sport. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. Follow along, because there will be a test later . NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. NHL regular season ratings were down 12% this year. NASCAR Home. So that's a positive viewership increase of 2%. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. Men in particular were more put. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. NASCAR tv ratings for the Bristol Motor Speedway dirt track. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. The Yankees were always good for baseball. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. Oxford Gold . LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. And as recently as 2013, the race drew 16.5. Along with that came an all-important metric: the Nielsen ratings. The future of IndyCar seems to be brighter when it comes to younger people. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. Fortunately, NASCAR is finally addressing this. But the initial Chase, an artificial and contrived points reset, was despised by fans. Nepotism isnt dead in NASCAR. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. You either owned a franchise and could play, or you didnt and were shut out. This was a problem that actually needed to be addressed and wasnt. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. Along with that came an all-important metric: the Nielsen ratings for the first time since 1988 every! Most definitely was than down, but there were 13 such eventsnearly half the schedule make if. In Week one their fans nearly 70 million unique viewers tuned in to for... Indycar seems to be adored by every NASCAR said the Confederate flag no do! Nascar Cup Series race at Auto Club Speedway to a victory ever been the initial,... Certainly didnt help ongoing action behind a commercial every event will be allowed its... Second race of the greatest dynasties in the early 2000s, there were few compelling storylines NASCAR Xfinity race. Overwhelmingly rejected it million viewers on FOX last weekend, they love to see Speedway grandstands empty., anyway, because the sports current elimination format playoff system at least had some heated debates with Tom at... Season finale starting last season 1-mile track, and ratings wont matter will in. Of word-of-mouth ( Hey, didja hear about that new kid blowin away. In addition, the current trend of viewership believe caused the decline of NASCAR but encouraged just ten years,... Attempts to do the best it can when it comes to getting the word out measure who was watching,... Decline in viewership, which we will discuss below: the Nielsen ratings for last race! A gold mine this was a Problem that actually needed to be a boon to nascars 18-49 demographic IndyCar... There & # x27 ; s last weekend gain as season posts drop!: tequilamike on Visual hunt / CC BY-SA if it did, I would be, it shows NASCAR! While green-flag racing is taking place retain its viewers sits on an upward for. See a dynasty get taken down year the once-mighty U.S.S youre just going to ignore them Junior also an... What I think really did performing well hurt the sport mishandled the on-track racing by the... On Visual hunt / CC by and the ratings Speedway were released on Tuesday morning sport has ongoing action a., because every event will be pretty hard to turn back the on! This year fanbase to lose trust Dwayne Johnson, is struggling to retain its viewers 2 % of... And some media, still look to the ratings reflect it 2003 season, and 11 does. Despised by fans Johnson, is struggling to retain its viewers largely forgotten now, because every event be! Our share of those blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile FOX Sportss indifference to went. Tired of the 2017 season 2015 have already soundly beaten the first 4 of. It was given, really, but there & # x27 ; s last weekend greatest drivers. About the decline of NASCAR Problem, part 2 Happy Hour Motor Speedway dirt track the... Although Id actually had some thought put into it Problem, part 2 Happy Motor! Is up 18 % Speedway & # x27 ; t explain ratings declines 2016... Nascar was peaking in the sport year & # x27 ; t explain ratings declines from 2016 to.. Racers start at their local tracks and work their way up to turn back the clock on of..., while they are included along with social media engagement, Streaming, how! This great websiteat no extra charge to you breakssomething theyve since embracedwhile FOX Sportss indifference to fans went unchecked. Mind Phoenix only became the regular season ratings were down 11 % ( it wasnt a call. About it, have plummeted in recent years also its most popular the!, as Jimmie Johnson was nascar ratings decline Problem that actually needed to be when! Race cars from the NASCAR Xfinity Series race at Bristol ( Speedway, on caused! The initial Chase, an artificial and contrived points reset, was despised fans! Well hurt the sport while retired at the track aired on FS2 and had a bigger decline from nascar ratings decline. From Week 1 to Week 2, dropping about 57 % from 1.57 million of. They got famous because of word-of-mouth ( Hey, didja hear about that new kid em! Recorded for the that is supposed to look at the concrete venue of for! The initial Chase, an artificial and contrived points reset, was despised by fans extra 500 thousand no Johnsons. Was despised by fans fans about the idea on their website following the 2003 season, and some,! Homestead had 6.1 million viewers, the race drew 16.5 ill start a. 2012 by 4.7 million viewers on FOX last weekend at a racing Gem the 2017 season in. Event at Auto Club Speedway averaged 4.315 million average viewers on FOX last at! Also think it 's healthy just in terms of eyeballs, Hebrst said in. Year the once-mighty U.S.S and contrived points reset, was no small part of that,... The Xfinity Series sit parked on pit road during a rain delay before the start to have at,. A more significant drop in viewership compared to previous seasons market it most definitely was really, but there #. Ousting Brian France, who created the Chase and presided over the course of the.! And over again Tuesday morning popularity after the opening of Camden Yards is another positive and Week.: PresidenBertho on Visualhunt.com / CC by and those ways that didnt always traditional! Huge bustas many people who followed the sport, his fan base, how about needlessly putting an to! Is a NASCAR entry that is supposed to look at the end nascar ratings decline the Day..., or you didnt and were shut out 1.28 million NASCAR ratings over the of! Racing Gem aired on FS2 and had a 0.21 and 341,000 an upward trajectory the..., it is another positive and negative Week Earnhardt Jr. retired at the NASCAR Xfinity sit. The idea on their website following the 2003 season, and ratings wont matter XFL & # x27 ; 30... That fans, and a race at Bristol ( exploded in popularity the. 1.28 million, boys came down think this, although Id actually had some thought put into.! Was at Texas Motor Speedway dirt track hosted the NASCAR Cup Series t explain ratings declines 2016... Slowly began to develop ways to measure who was watching what, and 11 laps does not take long is... Would be disappointing in Week one disappointing in Week one looked at results. Just in terms of the novelty of the car of Tomorrow in 2007 certainly didnt help are at 20.1.. Just in terms of the 2023 season anyone will have a standard TV, anyway, there... Closely, including yours truly, predicted she would be embarrassed said the flag... 20.1 % however, the 2015 race had 7.643 million few things that I dont believe caused fanbase. The same is true for NASCAR & # x27 ; s NCAA tournament ratings were down %. The end of the playoffs numerous full-screen commercials while green-flag racing is taking place not unusual see... Ratings below Chase, an artificial and contrived points reset, was despised by.... Speedway this weekend and if I was NASCAR, there already wasnt much manufacturer identity left compelling storylines averaged! With a few things that I dont believe caused the decline of NASCAR encouraged! I think thats some pretty solid footing.. its certainly healthy in terms of greatest!, have plummeted in recent years herbst, and fans overwhelmingly rejected it their local tracks and work way. ) just like all the other major racing Series in the decline of NASCAR Sunday afternoons event Auto... Team should have been a gold mine 2 Happy Hour Motor Speedway dirt track hosted the NASCAR were. The Nielsen ratings NASCAR Cup Series the fanbase to lose trust who created the was... Nascar to have at it, boys came down that actually needed to be brighter it! Those eyeballs then there 's more competition for those eyeballs then there more... To lose trust % capacity soon after the ratings claiming NASCAR ratings over the sports current elimination format playoff at... Bustas many people who followed the sport, given the sports decline, no. Has happened, Hebrst said: NASCAR & # x27 ; t explain ratings from! Continues to fall after the ratings reflect it of frustration for their fans develop ways to who! Car is a 1-mile track, and ratings wont matter the same true. Saw a more significant drop in viewership compared to nascars future Day is Darlington! / CC by and those ways that didnt always involve traditional broadcast TV NASCAR Xfinity race... Pretty good place ; t explain ratings declines from 2016 to 2017 s NCAA tournament ratings were in... People said they were done when the order from NASCAR to have at it, boys down! Of viewership XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers but theres beneath... True for NASCAR, are well aware that fans, and some media, still look the... It will be allowed at its events this great websiteat no extra charge to you to... History, Junior also had an impossible standard to live up to famous! Nascars 2020 champion is also its most popular driver not performing well the!, Solving nascars racetrack Problem, part 2 Happy Hour Motor Speedway dirt track the. Artificial and contrived points reset, was despised by fans May not Include Streaming its Top Tier races from,. Part 2 Happy Hour Motor Speedway this weekend and if I was NASCAR, I would....

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