Its problematic when companies decide to embark on a digital transformation agenda without having a clear definition, let alone vision, for what it means. This means were getting products through to our store fresher and in a more timely fashion, he says. But even the best technology will go to waste if you dont have the right processes, culture, or talent in place to take advantage of it. Digital transformation can be bewildering and exhausting for leaders and employees alike. In late spring 2020, we surveyed senior executives, digital transformation . Embracing change has become a mantra for CIOs looking to take a more strategic and innovative position within their organisation today. The first and ongoing strategy is an extensive replatforming of the groups structured data warehouses to Oracle Exadata boxes. Here's a look at how modern tech fits into the customer service puzzle. IT should be helping marketing evolve the platforms, tools and assets it can deploy in the digital space, making it easier to exploit the opportunity to be had in digital, he says. She reports directly to Wesfarmers managing director, Rob Scott. Through all of his work, Harvey says innovation and ideas have come both from within IT, as well as across the organisation. If you want to scale the knowledge you have about your customers and employees, and replicate it across a big organization and in far more complex and unpredictable situations, you need to have data widely accessible and retrievable records of interactions with consumers, employees, and clients. Read:Predictions for 2019 in data, analytics, and AI. Think about analog and informal small businesses, such as a stand in a Turkish bazaar: the salespeople have a great deal of access to, and knowledge of, their customers and clients, but its all trapped in their minds. Like many things, its tempting to look for the conflict, but if you just focus on the win-win, the roles just naturally evolve themselves. As team members, its about how we can help innovate in areas that matter to both our customers and the wider team. Thats core to our business.. As noted by customer experience expert Blake Morgan, when done strategically, digital transformation can improve stock prices and revenue in the long run. how Blockbuster missed their big opportunity. Over the past five years, Wesfarmers Bunnings hardware store chain has been the main target of growth expenditure, according to the FY19 Strategy Briefing Day. On Thursday, the retail giant group reported net profit after tax dipped by 14% from AU$1.41 billion to AU$1.21 billion for the half year. Here's how. The focus is to get our foundations right as we grow and solve different problems for all of the [Wesfarmers] businesses, Madan said. Digitization and digital transformation can expose internal weaknesses that leaders should acknowledge and take a hands-on approach to tackling. A framework to help leaders decide where to invest. And with the results already under our belt, alongside our deeply skilled and resourced team of in-house data and analytics experts, I firmly believe we are well on our way! An equally important consideration was the buy-in by Microsofts senior engineers in Australia and in the head office in Seattle. That said, there is one thing that hasnt changed namely the fact that all of this is just the new version of an old task or challenge every leader has always faced throughout human history: to prepare their teams and organizations for the future, and create a better future. Because of the need to understand how the business works, digitizing operations often fares better when led by the CFO or COO. But without understanding how they are different, its confusing to understand what to do next or how to invest the resources, tools, goals, C-Suite sponsors and KPIs required for success are totally different in each case. Finally, digital opens up many new opportunities for established companies. The OnePass program provides members with additional benefits and convenience when shopping with the Groups retail businesses. As Coles IT we had our own logo and acted as a consultant to the business, charging an hourly rate, he recalls. Woolworths, Coles and other retailers have been focused on digital growth as a critical element of overall growth strategy. Below we outline the four pillars and how to invest properly to set yourself up for success. Lydia joined WES corporate office in Business development and commercial. The next generation of phishing attacks could come with unexpected delivery AI for Good: Westpac joins collective of industry experts backing responsible Kmart lures former Amazon VP to lead Catch, Gartner Forecasts Australian Enterprise IT Spending to Grow 3.6% in 2021. I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique. Coles has been running the insights applications for eight months across 1200 iPads in-store and the Coles Store Support Centre, and is rolling out a similar application for Coles Express. Blackwoods, which is the largest provider of industrial and safety supplies in Australia and also part of the group, is currently in the process of replacing its 30-year-old Focus COBOL-based system with a new Microsoft Dynamics ERP. - Emmy-nominated host Baratunde Thurston is back at it for Season 2, hanging out after hours with tech titans for an unfiltered, no-BS chat. All four are part of most companies digital transformation journey. Each of our divisions is developing significant capabilities in data analytics and digital services to meet the specific needs of their customers, Mr Scott said. There arent many roles that have such a diversity in focus and where you are literally down in the weeds working out how youre going to apply the latest patch to Internet Explorer, to the next day thinking about what service-oriented architecture we should be putting in place based on the assumption that well be deploying different types of sales terminals in different locations and channels long-term.. Blackwoods, which is the largest provider of industrial and safety supplies in Australia and also part of the group, is currently in the process of replacing its 30-year-old Focus COBOL-based system with a new Microsoft Dynamics ERP. 1. Click and Collect, an important bridge between "click" and "brick", continues to be a growth element for the Wesfarmers companies. Of the online sales total, Kmart Group, which includes Kmart, Target, and Catch marketplace, contributed AU$1.4 billion, following a 22% year-on-year increase. Investment in e-commerce capabilities, digital and technology initiatives have helped the Perth based conglomerate to achieve online sales growth of 35%. Wesfarmers is also accelerating its digital transformation efforts across other parts of the group. We work hard on ensuring we are one of the top participants working in-store, and we continue to get very high engagement scores.. Everyone who has been part of digital transformation describes it as a journey. He also said that OneDigital had used a secure-by-design or privacy-by-design approach to service creation, and again that this is possible because the operation is new. He said that establishing trust is also critical, as OneDigitals model sees it engage with customers of existing brands like Kmart, Target and Catch, all of whom have existing expectations of customer experience. In line with previous guidance, operating expenditure associated with the group's data and digital ecosystem is expected to be approximately AU$100 million during the 2022 financial year, the company said. 6 ways data analytics are advancing the enterprise (TechRepublic). Data analytics are now an established, valuable tool for businesses, but the way they are used is rapidly changing. Wesfarmers OneDigital has set 'SaaS model' standards for itself, supported by service standards, engineering practices and tools that together create a foundation for the nascent digital and data arm to grow. Again, we've been fortunate enough that board members at all levels are actually enthused by that. Ive loved making significant changes with my team and really making a difference to the way our team members work at Coles, and the way our customers shop with us, he says. The Catch acquisition has also improved digital expertise leading to better execution and innovation. I wouldnt trade that for anything because it helps keep the role real. Trevor Collens. A company may begin its digital transformation journey by digitizing processes and as it matures, rearchitect processes entirely. Speaking on a panel about data-driven cultural change during the Gartner Data and Analytics Summit in Sydney on Monday, Wesfarmers general manager of Advance Analytics Alan Lowthorpe said that while data and analytics has historically served to complement an organisation's business strategy, a shift has occurred where data and analytics has become the business strategy itself. While there are some savings in using external cloud environments for test and training activities, Harvey admits significant cost reduction hasnt been apparent. In fact, he believes anyone who says CIO shouldnt have a focus on the day-to-day operations of IT are actually diminishing the roles importance. Consider the chart below: However, these are all American-headquartered companies. One business strategy that Wesfarmers has adopted, Lowthorpe explained, is a one-day program focused on data analytics for leadership teams that teach them about data analytics, including the. Typically, the CMO leads this initiative and should focus on KPIs such as return on marketing investments, reduction customer acquisition costs, and generation of a large amount of valuable data that can be used to acquire new customers and better serve existing customers. Typically, the CIO or CTO should lead this pillar of digital transformation and the KPIs to indicate success are access to new tools, reduced maintenance costs, improved employee satisfaction, and better business performance. It is very easy in IT to lose sight of the money that has to be made, the customer offers that have to be delivered and the customer propositions that have to be put together, he comments. The Challenge. For many companies, digital transformation starts with upgrading the companys IT infrastructure as well as mobile infrastructure, data lakes, and the cloud. In support of this, recent research from IDC indicates that organizations which had begun an ERP cloud migration as part of a digital transformation initiative prior to the COVID-19 pandemic fared far better than organizations that didnt. 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