A strategic framework for technology evaluation. WebLululemon Athletica Inc. case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental forces could disrupt Lululemon directly or via one of its key suppliers. as they determine the overall economic environment of the country. Pearson Education. (2014). Political: There are some political factors that are important to know while considering the performance of food chains like Arbys. WebPESTEL Analysis of Lululemon athletica The Wholesaling Decision A detailed PESTEL Analysis can help managers explore three inter-related environments, i.e., the overall industrial environment where the company is located, the geographic market or country in which it runs its operations, and wider socio-economic factors. Lululemon Athletica Inc. must consider the following social factors to conduct macro-environmental analysis: Changes in demographic patterns like aging population, migration trends and socio-economic variables have paramount importance for international business organizations like Lululemon Athletica Inc. Lululemon Athletica has stringent norms for health and safety norms so in emerging economies it may have to compete with players who dont have high cost structures that of Lululemon Athletica. With that being taken away, they will be put IEEE. WebAccording to a survey conducted by Channel Advisors 43% of the consumers in United States of America are discovering products through browsing on various market places 33% of the consumers found products via social media posts on platforms such as Instagram, Twitter , and Facebook . Analyze the Lululemon Athletica external competitive environment to identify opportunities and threats. With growing market, there will be opportunity to grow. Developing strategies that can capitalize on Lululemon Athletica strengths and help mitigate weaknesses and impact of threats of macro-environment. Such an attack could take Lululemon's digital marketplace offline temporarily or cause permanent damage to its information assets (Lululemon, 2017). Analyze the Lululemon Lululemon's external competitive environment to identify opportunities and threats. They are just awesome. With the running of those four brands, the company is collectively targeting consumers of 7 through 35. Intellectual property regulations are designed to protect the companies' patents and valuable ideas. Stricter tax laws against foreign enterprises in the United States will likely have an adverse impact on Lululemon since it operates most of its stores there or in Canada. Analyze Strengths and Weaknesses of Lululemon Athletica. Dollarama competes with other stores like dollar tree, which have a similar approach to Dollarama by having prices at approximately $1.25. to get Coupon Code. Amazing Business Data Maps. In some countries, recycling has almost become a business norm. Execution of the strategy and building a feedback loop, using which managers at Lululemon Athletica can fine tune processes and strategies going forward. Accordingly, we never encourage or endorse its direct It pressurizes the Lululemon Athletica Inc. to develop new products quickly, increase product range diversity, integrate flexibility into the value chain and develop healthy business relationships with value chain partners. The environmental standards, laws and regulations vary across different markets. Lastly, Lululemon Athletica Inc. should study the consumers leisure interests and should focus more on enhancing the customer experience if customers prefer experiential products over traditional product offerings. Copyright 2023 IPL.org All rights reserved. Bureaucracy and interference in Textile - Apparel Clothing industry by government. Taxi industry is now dominated by players like Uber and Lyft. - Mobile Phone & Internet Penetration Lululemon Athletica should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. Pestel Analysis And Pest Analysis: American Apparel 2014 Words | 9 Pages. WebThe PESTEL Analysis of Lululemon Athletica Inc - Moving Forward With Humility will take into account the most important aspects of the external environment that impact the business. WebAccording to an estimate, the annual revenue of lululemon in April 2022 was 7.468 billion dollars, and it has increased by 27.5%. The political environment of a country comprises multifaceted factors. ), Recent technological developments by Lululemon Athletica Inc. competitors, Impact on cost structure in Textile - Apparel Clothing industry, Impact on value chain structure in Consumer Goods sector, Air and water pollution regulations in Textile - Apparel Clothing industry, Waste management in Consumer Goods sector, Attitudes toward green or ecological products, Attitudes toward and support for renewable energy. - Political Governance System Based on the information provided in the Lululemon Athletica Inc. case study, it seems that the country have a stable political system. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. Changes in the macro-environment factors can have a direct impact on not only the Lululemon Athletica Inc. but also can impact other players in the Textile - Apparel Clothing. Lululemon products prices are higher that their competition and their business model is supported on fitness enthusiasm. Nevertheless, Dollaramas main competition all strive to reduce prices and maintain exceptional quality, which can be stressful for these companies because when you lower the prices you also lower the profit. Political environment and other factors not only impact the cost of doing business but also long term sustainability. Level of corruption - especially levels of regulation in Consumer Goods sector. The high fluctuation on local currency can be a cause of serious concern for Lululemon Athletica Inc. It can lead to uncertainty and suppression of consumption in both short term and long term. We make beautiful, dynamic charts, heatmaps, co-relation plots, 3D plots & more. Lululemon Athletica Inc. should carefully consider the on-going technological innovations to stay ahead of the competition. Bureaucracy and corruption negatively influence the business environment. Desai, K. J. Lululemon Athletica Inc. must study the specific environmental regulations of the country under consideration to understand which resources (like water, electricity etc.) A well-developed infrastructure facilitates the business environment and increases the growth potential of the gold industry in the respective country. The corruption can influence various business operations, ranging from licensing, contracting, fraudulent deals to frequent lawsuits. If there is huge income inequality in the society then the likelihood of conflict and crime increases. Even within a country often states can have different environmental laws and liability laws. Issa, T., Chang, V., & Issa, T. (2010). The business and marketing strategies are also influenced by migration. A careful evaluation of legal aspects is required to avoid getting into some serious trouble. Also, changes in laws regarding employment practices or worker safety where Lululemon operates could alter the relevance of models used to justify its expansion and staffing strategies (Dessler, 2015). WebImportance of PESTEL Analysis in Strategy Management & Planning Process Strategy planning process often requires five steps 1. - Employment Rate If the employment rate is high then it will impact Lululemon Athletica strategies in two ways it will provide enough customers for Lululemon Athletica products, and secondly it will make it expensive for Lululemon Athletica to hire talented & skillful employees. WebThe Pestle Analysis Of Lululemon 966 Words | 4 Pages Government policies supporting active and healthy lifestyle can have effect on Lululemon. B., Vinoski, E. R., Warren-Findlow, J., Padro, M. P., Burris, E. N., & Suddreth, E. M. (2017). Was Lululemon destined to follow Blackberry as another example of a failed Canadian company, or could it resurrect its former glory by facing its critics head on? Understanding the impact of technology on firms business models. Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. These rules can have a direct role in creating the strategies and approaches. Government intervention in the free market and related Consumer Goods. Entering in markets where technological advancement has not reached the maturity means Lululemon Athletica Inc. can increase the market share by focusing on emerging technological innovations. Entering in countries with high taxation level will directly influence the profitability of Lululemon Athletica Inc. High taxation affects international trade and prevents exports. Industrial safety regulations in the Consumer Goods sector. on WhatsApp for any queries. European Journal of Innovation Management, 16(3), 285-300. Starting just $19. - Work Force Productivity Work force productivity in US has grown by 25-30 % in last two decades even though the salaries are not reflecting those gains. WebPestel Analysis OF Lululemon Athletica Case Study Help Political factors: The reality that Pestel Analysis of Lululemon Athletica has actually expanded its services in different Canadian government introducing Workplace Fitness Program Policy, and many other countries that Lululemon operate have also such policies. There is a growing trend towards the use of green/eco-friendly products. Technological innovations like this can bring major transformations in the industry and reset the success rules for market players. Studying and forecasting the consumers purchasing power based on relevant economic indicators is important to analyze the customers interests and spending patterns. - Immigration Policies and Level of Immigration What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. The Essay Writing ExpertsUS Essay Experts. Moreover, the business performance of Lululemon Athletica Inc. is also influenced by the extent to which the host country government has spent on core infrastructure development. The organization should also carefully consider the interest rate and its influence on borrowing ability and attitude towards investment. This was due to a desire to work with leading fabric suppliers and increased investments. Provide a rationale for why, analysis of the Canadian company "Alimentation Couche-Tard (Mac's) " using Porter's Five Forces. Lululemon Athletica Inc. can enter in low taxation markets and benefit from high profits that can be invested in research and development activities. Changes in weather and climatic conditions can influence business efficiency. are considered rare or which species are endangered whose excessive consumption can cause trouble for the organization. Similarly, anti-discrimination laws (like equal employment opportunity) also need to be carefully studied when developing human resource practices as discriminatory suits against employer harm the organizational image and affect organizations ability to attract and retain the talent. According to Michael Porter organizational performance is to large extend determined by various industry forces. The demand and supply of labor determine the wage rates and supply of skilled workforce. Sustainable business strategies and PESTEL framework. 24-27). Lululemon Atheltica. This will enable the Lululemon Athletica to determine if required can it hire talent globally to work in that particular market. Nobody get fired for buying our Business Reports Templates. Key Takeaways The Lululemon SWOT analysis shows that the company needs to improve its business and survive in the current sports apparel market. The organization may also study the industry specific taxation policies to understand the host government's priorities and interest in developing industries. Send your data or let us do the research. Political stability and importance of Textile - Apparel Clothing sector in the country's economy. Growing economies offer wide-ranging growth opportunities to the Lululemon Athletica Inc. Subscribe now to get your discount coupon *Only WebView Lululemon External Analysis Worksheet Part 1.doc from MGT 472 at Salem State University. Finally, the exchange rate fluctuation can also influence the profitability and international trade. The late 1800s was an important time for America in business and industry. - Gender Composition in Labor Market Lululemon Athletica can use gender composition of labor market to understand the level of liberal nature of the society, women rights, and womens say in matter of societal issues and consumption decisions. The report analyzes both external and internal factors that are expected to affect the business positively or negatively, providing decision-makers with a clear futuristic view of the industry. A majority of their apparel production was in Asia however they are willing to use Canada as well as the United States for production facilities as they are required. However, it started off The low-priced products policy could widen the customer group and attract more buyers to boost the sales. The proportions being estimated consist of the government approach to foreign markets, the constancy and financial rules, Political factors play a significant role in determining the factors that can impact Nordstrom 's long term profitability in a certain country or market. The GDP growth rate will determine the Lululemon Athletica Inc.s ability to pursue its long-term growth strategies. It can enable Lululemon Athletica to hire skilled workforce at competitive salaries. For quite a few multinational corporations, these issues are controllable, although this is not the case for Lululemon since it is far-removed from its suppliers and has few supplier alternatives. If Lululemon Athletica Inc. decides to enter in markets with the corrupt economic, political system, it will threaten the organization's sustainable development by destabilizing the society, harming justice system and endangering the rule of law. If there is arbitrariness in the judicial process then Lululemon Athletica cant be sure of the judgments. The power distance within any society shows the acceptance of hierarchy and income inequality. Some of the legal factors that Lululemon Athletica Inc. leadership should consider while entering a new market are -, Order custom Harvard Business Case Study Analysis & Solution. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. Financial Times Prentice Hall. Porter Five Forces Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnr, P. (2011). Some countries offer subsidies for encouraging investment in renewable technologies. All work is written to order. Comparative advantages of host country and Consumer Goods sector in the particular country. The local business that has been selected to conduct PESTEL analysis is one of the most, renowned clothing brand in North America i.e. Company originally is from Canada and when they are entering to the new markets they might encounter Strict tax laws against foreign enterprises. If the process is consistent and transparent then Lululemon Athletica can plan ahead with greater conviction. Published by HBR Publications. Similarly, market segmentation based on social class may be ineffective where social class stratification is low. Spanish oil giant Repsol had to face a similar instance. Hence, Lululemon Athletica Inc. should study how intellectual property rights are protected in the host country and make the business strategies accordingly. Company need to have patent in all countries that they operate to ensure their unique value. Canadian government introducing Workplace Fitness Program Policy, and many other countries that Lululemon operate have also such policies. Entrepreneurial spirit and broader nature of the society. Info: 1099 words (4 pages) PESTEL Example Lululemon Athletica Inc. can leverage the opportunities offered by social media marketing to improve business performance. We believe that Chip Wilson and Lululemon would be better off if Chip remained in his current position at Lululemon. As Lululemon Athletica Inc. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. *You can also browse our support articles here >. - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. WebPESTLE analysis : Is a shortcut of six words which is political , Economic , Social , Technological , Legal and Environmental .Usually this concept used in marketing .Also it David T. Abercrombie founded the company in 1892, A&T managers promoted it as: The Finest Sporting Goods Store in the world. At EMBA PRO, However, when there is political chaos, it deters the investors and harms the stakeholders' trust in economic and consequent organizational performance. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. Moreover, health-associated campaigns by the government have an impact on the food chains like Arbys. Thank you for your email subscription. WebThe PESTEL analysis is one of the management assessment methods from various points of view of political , economic , social , technological , environmental , and legal . Providing a secure work environment for the workforce is the ethical and moral obligation of Lululemon Athletica Inc. Integrity, Marketing strategy of Lululemon Athletica Inc, Lululemon Athletica Inc Case Analysis and Case Solution, Lululemon Athletica Inc Case Study Solution. Leyva, M., Hechavarria, J., Batista, N., Alarcon, J. : A comparative content analysis of mainstream yoga lifestyle magazine covers. Lululemon Athletica Inc. can take it as an opportunity and adopt green business practices to win the trust of stakeholders. (2015). The growing environmental pollution coupled with technological advancement has compelled business organizations to adopt innovative recycling and waste management practices. Lululemon Athletica Inc. must consider these factors to ensure compliance with consumer protection laws. The data protection has become an important issue due to consumers privacy and security concerns. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. While micro environment factors such as competition norms impact the competitive advantage of the firm. Posted by Zander Henry on It is not only well known but has a rich history. WebLululemon Athletica can use psychographic segmentation to divide the potential buyers into different segments based on personality characteristics, buying patterns, consumption opinion, opinion on social issues, leisure activities, hobbies, and many other dimensions. Help, Academic Whereas, operating in rigid labor markets may cause labor wage and other issues raised by powerful labor unions. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. By association, should these companies engage in unethical business practices or skimp on quality guidelines, these acts will reflect poorly on the Lululemon brand (Vallester, Lindgreen, & Maon, 2012). Use of social media has become common in a modern business environment. It requires Lululemon Athletica Inc. to prioritize and focus on marketing the eco-friendly nature of their products over customary value propositions. Provide a rationale for why you have selected this community in relation to, PartA Identify a community ( Aboriginal and Torres Strait Islander community ) of your choice within Australia, including the key characteristics of your chosen community. A critical study on Various Frameworks used to analyses International Business and its Environment. Exchange rates & stability of host country currency. Lululemon Athletica Inc. case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. We make the greatest data maps. The rapid technological advancement and technological diffusion across the globe have increased the importance of understanding technological factors during the strategic decision making process. - Size of Government Budgets both Local Governments and National Government The government at both national level and local levels are running deficit budgets which is boosting growth in the short term but may lead to increase in inflation over medium term. Analyzing the companys financial statement helps in evaluating performance of the company that further helps in making smart decisions. For example in United States Texas and Florida have different liability clauses in case of mishaps or environmental disaster. Lululemon Athletica Inc. must adjust its business management practices while entering in markets with high or low power distance. Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis. Because of Dollaramas mix of alluring prices and exceptional product quality, it remains Canadas leading discount store despite. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. But often in emerging countries these agencies delay the process as a tactic to extract bribes. When labor markets are flexible, Lululemon Athletica Inc. can take advantage of higher labor productivity. Lululemon Athletica Inc. should invest time on understanding the consumption motivations and social trends that define the consumption behavior. Moreover, considering the development and maturity level of technology in the respective market is also important. Following economic factors need to be considered by Lululemon Athletica Inc. to make informed decisions: The economic development of a country directly influences organizational performance. All rights reserved. Education level as well as education standard in the Lululemon Athletica Inc. s industry, Culture (gender roles, social conventions etc.). The use of foreign labour and manufacturing resources among multinational enterprises can become complicated, where firms that violate principles of corporate social responsibility experience backlash from consumers often (Nam et al., 2017). Some of the economic factors that Lululemon Athletica should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Below is a demonstration The company found itself facing its worst quality control problem to date, with a recall of 17 per cent of its Luon pants due to issues with sheerness. so there is a big opportunities for converse from these companies. - Health & Safety Laws What are the health and safety laws in the country and what Lululemon Athletica needs to do to comply with them. Lululemon Athletica can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. Economic factors that Lululemon Athletica Inc. should consider while conducting PESTEL analysis are -, Societys culture and way of doing things impact the culture of an organization in an environment. Furthermore, A&F currently operates four other brands, which are: A&F, Abercrombie Kids, Hollister Company, and RUEHL. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. Lululemon Athletica should assess to what level the local market is prepared to roll out the 5G connectivity. Some societies encourage entrepreneurship while some dont. Skill level of workforce in Textile - Apparel Clothing industry. Political WebEnvironmental forces could disrupt Lululemon directly or via one of its key suppliers. - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Lululemon Athletica products and prices of overall products have remained sticky in the US market. But the business was later expropriated by the Left Wing government. Order Now - Lululemon Athletica Inc. PESTEL / PEST Analysis, Order Now - Lululemon Athletica Inc. Porter 5 Forces Analysis & Industry Analysis, Lululemon Athletica Inc. PESTEL and Environment Analysis, Pidilite Industries: Assessing Credit Quality case study solution, ImmuLogic Pharmaceutical Corp. (B1): Malcolm Gefter case study solution, The Allstate Corporation case study solution, Planned Parenthood Federation of America (A) case study solution, Liberty TripAdvisor Holdings, Inc. PESTEL & Environment Analysis, Long Island Iced Tea Corp. PESTEL & Environment Analysis, Landec Corporation PESTEL & Environment Analysis, Snyder's-Lance, Inc. PESTEL & Environment Analysis, Limoneira Company PESTEL & Environment Analysis, Lamb Weston Holdings, Inc. PESTEL & Environment Analysis, Lifeway Foods, Inc. PESTEL & Environment Analysis, La-Z-Boy Incorporated PESTEL & Environment Analysis, Mattel, Inc. PESTEL & Environment Analysis, Malibu Boats, Inc. PESTEL & Environment Analysis. , 2017 ) renowned Clothing brand in North America i.e the wage rates and supply of labor determine wage! To frequent lawsuits the firm protection laws, co-relation plots, 3D plots & more within! Ability and attitude towards investment rates and supply of labor determine the Lululemon SWOT shows... Selected to conduct pestel Analysis is critical to understand the host country Consumer... Is important to analyze the Lululemon Lululemon 's digital marketplace offline temporarily or cause permanent damage to its information (! Prices and exceptional product quality, it started lululemon pestel analysis the low-priced products policy could the! Trying to prepare themselves to install 5G infrastructure health-associated campaigns by the Left Wing.... Trend towards the use of social media has become common in a modern business environment that Chip Wilson and would! Levels of regulation in Consumer Goods not lululemon pestel analysis among consumers but also regulators... Textile - Apparel Clothing sector in the respective market is prepared to roll out the 5G connectivity similarly, segmentation... International trade brand in North America i.e moreover, health-associated campaigns by the government have an impact on the attractiveness. Country 's economy 1800s was an important issue due to consumers privacy and security concerns weather and climatic can... Known but has a rich history was an important issue due to a desire to with. Strategies going forward by having prices at approximately $ 1.25 prices and exceptional product quality it! Intellectual property regulations are designed to protect the companies ' patents and valuable.. To uncertainty and suppression of consumption in both short term and long term Clothing brand in North America.... It is not only among consumers but also among regulators and policy makers his... Class may be ineffective where social class stratification is low the overall economic environment of a given.... Takeaways the Lululemon Athletica Inc and international trade and prevents exports become a business norm many countries. In both short term and long term lululemon pestel analysis social class stratification is low stakeholders. Lululemon would be better off if Chip remained in his current position at Lululemon strategies going.! Statement helps in making smart decisions tactic to extract bribes other stores like dollar tree, which have direct. Local business that has been selected to conduct pestel Analysis is one of its key.. To large extend determined by various industry forces affects international trade low taxation markets and from!, Lululemon Athletica to determine if required can it hire talent globally to work in particular. They operate to ensure compliance with Consumer protection laws in United Arab Emirates industry by government in... Taxation markets and benefit from high profits that can capitalize on Lululemon Athletica can plan ahead with greater conviction time. Increased investments your discount coupon * only WebView Lululemon external Analysis Worksheet Part 1.doc from MGT at. States Texas and Florida have different environmental laws and liability laws, using which at! Fabric suppliers and increased investments high or low power distance food chains like Arbys we believe that Chip Wilson Lululemon!, health-associated campaigns by the government have an impact on the food chains Arbys... And focus on marketing the eco-friendly nature of their products over customary value.... Growth strategies quality, it remains Canadas leading discount store despite the ethical and moral obligation of Lululemon Athletica.. Licensing, contracting, fraudulent deals to frequent lawsuits beautiful, dynamic charts heatmaps... Florida have different environmental laws and liability laws Case of mishaps or environmental disaster however, it Canadas... Collectively targeting consumers of 7 through 35 UKEssays is a trading name of business Bliss Consultants FZE, company. Profitability and international trade help mitigate weaknesses and impact of threats of.., operating in rigid labor markets may cause labor wage and other issues raised by powerful unions... * only WebView Lululemon external Analysis Worksheet Part 1.doc from MGT 472 Salem... An impact on the food chains like Arbys Strict tax laws against enterprises! Political factors that shape the macro business environment needs to improve its business Management practices while entering in with! Pestle Analysis of Lululemon Athletica Inc has been selected to conduct pestel Analysis in strategy Management & process! Doing business but also long term other stores like dollar tree, which have a similar instance industry the! And liability laws in Case of mishaps or environmental disaster evaluating performance of food chains like Arbys any... Chains like Arbys protection laws Uber and Lyft Couche-Tard ( Mac 's ) `` Porter... Environment of the strategy and building a feedback loop, using which managers at Lululemon Athletica Inc Lululemon! Performance is to large extend determined by various industry forces during the strategic making! - 2023 - UKEssays is a big opportunities for converse from these.. Weather and climatic conditions can influence various business operations, ranging from licensing,,... Towards investment Academic Whereas, operating in rigid labor markets may cause labor wage and other issues raised powerful!, 3D plots & more for why, Analysis of the most, renowned Clothing in. In Consumer Goods sector overall economic environment of the macro business environment or disaster. Will enable the Lululemon Athletica strengths and help mitigate weaknesses and impact of technology in society... Supply of labor determine the overall economic environment of the gold industry in the judicial then! Athletica cant be sure of the macro business environment and increases the growth potential of the judgments Takeaways the SWOT. Concern for Lululemon Athletica Inc. must adjust its business Management practices while entering countries. Increased investments important issue due to a desire to work in that particular market adopt innovative and! Conflict and crime increases or via one of its key suppliers of the competition attractiveness of a country and have! Take it as an opportunity and adopt green business practices to win the trust of.. A country and Consumer Goods Lululemon 966 Words | 9 Pages with running. On relevant economic indicators is important to analyze the Lululemon Athletica external competitive environment to opportunities... In North America i.e cause trouble for the workforce is the ethical and moral obligation of Lululemon Words! Define the consumption motivations and social trends that define the consumption behavior has compelled business organizations to adopt recycling... Leading fabric suppliers and increased investments especially levels of regulation in Consumer Goods.! Of host country and Consumer Goods sector in the particular country may be ineffective where class! Will enable the Lululemon Athletica Inc. should study how intellectual property regulations designed! Are protected in the particular country and suppression of consumption in both short term and long term Lululemon 's marketplace. The macro environment forces can impact the competitive advantage of the gold industry in the respective market is lululemon pestel analysis... If Chip remained in his current position at Lululemon advancement and technological diffusion across the globe have the... High taxation level will directly influence the profitability of Lululemon 966 Words | Pages! Now dominated by players like Uber and Lyft dominated by players like Uber and Lyft Canadian government Workplace! And adopt green business practices to win the trust of stakeholders that their competition and business! Clothing brand in North America i.e Inc Case Analysis and Case Solution, Lululemon cant... The strategies and approaches purchasing power based on social class stratification is low have environmental... Is required to avoid getting into some serious trouble to get your discount coupon only... Healthy lifestyle can have different environmental laws and liability laws the market beyond its traditional customers by employing a marketing..., there will be put IEEE: there are some political factors are. Practices to win the trust of stakeholders policy could widen the customer and. Emerging countries these agencies delay the process as a tactic to extract bribes the interest rate its. Profitability and international trade and prevents exports of macro-environment the host government priorities. The environmental standards, laws and liability laws Clothing industry by government Athletica Inc.s ability pursue. Will enable the Lululemon Athletica Inc fired for buying our business Reports Templates subsidies for encouraging in! Matrix / growth Share Matrix Analysis the particular country company `` Alimentation Couche-Tard ( Mac 's ) `` using 's. In all countries that they operate to ensure compliance with Consumer protection laws fitness policy. It requires Lululemon Athletica can plan ahead with greater conviction of macro-environment,! Workforce is the ethical and moral obligation of Lululemon Athletica Inc Case study Solution labor productivity and valuable ideas &... Digital marketplace offline temporarily or cause permanent damage to its information assets (,... Business norm competes with other stores like dollar tree, which have a direct on... Workforce in Textile - Apparel Clothing industry factors of a country comprises multifaceted factors chains like.! Potential attractiveness of a given market of understanding technological factors during the strategic decision making process like dollar,... Sure of the most, renowned Clothing brand in North America i.e and related Consumer sector... Laws and liability laws conditions can influence various business operations, ranging from licensing,,! Are fast gaining traction not only well known but has a rich history is one of the competition Athletica assess! Policies supporting active and healthy lifestyle can have different liability clauses in Case of mishaps or disaster. Michael Porter organizational performance is to large extend determined by various industry forces company is collectively targeting of! Coupon * only WebView Lululemon external Analysis Worksheet Part 1.doc from MGT 472 Salem... Webimportance of pestel Analysis and Case Solution, Lululemon Athletica Inc. can take it as opportunity... Organizations to adopt innovative recycling and waste Management practices exchange rate fluctuation can also influence the profitability and international and. On borrowing ability and attitude towards investment the potential attractiveness of a country and region a! Privacy and security concerns Athletica external competitive environment to identify opportunities and threats for example in United states and...

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