In the year reported on, Emirates used 3,494,233 tonnes of fuel, of which 77 tonnes was SAF. The purpose of this research is to know, how Emirates as a company in aviation came into business and to determine various strategies used by Emirates to gain competitive advantage over . ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. As part of our regular cleanouts, we also apply clothic cleaners with a small amount of cleaning agent for a water*saving dry wash procedure. This has helped make the airline successful because of its intelligent management, geographical location, and government support. Sustainability in operations Please click here for more information. Students looking for free, top-notch essay and term paper samples on various topics. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. The strategy lays out steps toward optimising energy, smarter transport and recreational areas. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. The Emirates company uses a variety of targeting methods to select potential buyers for its products. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. Is Emirates' business strategy sustainable? This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. The government maintained a strict arms-length financial relationship with the airline through its holding company, the Investment Corporation of Dubai (ICD). Copyright 2023 by Ictsd. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. Etihad has also shaped its airlines to be the cheaper of the two in many of the common destinations, taking away Emirates customers. Its emissions were 11,106,670 tonnes of carbon. Today, Emirates has a total of 140 orders for the Airbus 38010 and is the largest operator of A380 crafts around the world. The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. The 2,990 panels form a roof over the carpark, and are expected to generate in excess of 1,800 megawatt-hours of electricity and save around 800 tonnes of carbon dioxide every year. The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. the coming days aswell. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. This allowed Emirates to take maximum advantage of its connectivity. This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. Emirates, which was in-turn knows for its high quality service is facing serious threats from Qatar Airways, which has renounced itself to have the best in class air experience. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Emirates is an industry bellwether for aircraft purchases, having purchased a whopping 200 aircrafts in 2013 alone. And with jet fuel comprising one of our largest areas of expenditure, fuel efficiency is essential to every part of the business. Its competitive with low-cost carriers. Employing technology in modern urbanization is the cornerstone of future sustainable urban development. The connectivity option made Emirates push to reach many destinations as possible. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. Dubais contribution in the success of Emirates Airlines is as mentioned below: . The airline is also actively involved in the fight against illegal wildlife trafficking and exploitation, and is a member of the United for Wildlife Transport Taskforce, and is also a partner of ROUTES (Reducing Opportunities for Unlawful Transport of Endangered Species). Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. A video of this is available below. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. Government Support: The government maintained a strict arms-length financial relationship with the airline. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. The airline has experienced the largest growth in the Asian airlines market. The environmental benefits of operating a modern wide-body fleet include both reduced noise and lower engine emissions. Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. You can get a custom paper by one of our expert writers. Second, there has not yet been a holistic, structured approach for designing sustainable business model innovations that generate full value. The main issue in the presented research is the United Arab Emirates' foreign aid commitment, the development of its brand, and its position in international relations. Strong growth and world class infrastructure 2. Emirates is supportive of efforts around the world to improve the efficiency of air traffic management and to provide more flexibility on flight routes. During the last decade, travel and tourism has assisted the Emirates Airlines in spreading its wings into every aspect of travel, tourism and business and has made it the fastest growing corporation in its field. In the upcoming financial year, the budget is estimated at $1 billion ($6 billion). Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. Highly priced tickets compared to competitors 2. Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. The strategy of alliance between two struggling airlines is yet to prove its success. By using newer air traffic control techniques, we are reducing emissions while keeping the fleet lighter and more efficient. Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. International Competitors: Strategic competitors such as Singapore Airlines and Turkish Airlines have also been able to mark themselves as a hub inconnecting different parts of the world. I am planning on booking tickets with Alaska Airlines, We want you to visit JetBlue on our website. Aviation is one of the most important contributors to global economic and social development particularly in the developing world. Smart cities depend on data to deal with economic and social challenges and achieve . The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. To lure tourists, Emirates partnered with local tourism organizations to promote the city of Dubai. Dubais Tourism: Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. You can read more about the CORSIA on ICAOs website(Opens in a new window). This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. operates 158 destinations in 85 countries, making it the worlds largest airline. Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. Construction of the new terminal: Dubai Governments decision to build a new terminal, ahead of the global transit forecast, gave Emirates a new makeover. Course Hero is not sponsored or endorsed by any college or university. Due to Emirates commitment to invest in the most advanced eco*efficient technologies available, one of our fleets ranks as the youngest. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Were part of a global industry thats committed to reducing aviations carbon footprint. The organizations mission is to advance sustainable business development through trade policy. The Belgian airline Air France offers services on the route. These reports provide far less information about the strategy, but do have . Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. The project extended the lifetime of the seats by another five to seven years, and saved the company the cost of 50 new seats. Emirates also maintained a younger fleet in the industry, with an average airplane age of 6.4 years, which enhanced the passenger experience and increased fuel efficiency. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldn't afford to. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Emirates promotes its sustainable operations, Dubai Expo 2020 aiming for sustainability, Going green - climate offsetting proves difficult to sell, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below, actively supported fragile habitats since 1999. Global alliances and partnerships, 1. As far as environmental tourism goes, Virgin Atlantic is one of the leaders; theyve won accolades for several years for being environmentally friendly. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Lower Cost Airlines: With increased number of lower cost airlines in the recent years, there is a huge trend of population, especially from the developing regions who prefer to travel at a lower cost than having a premium service. Carbon fibre seats are just one example of eco-friendly materials you can use to improve your aircraft. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. Why? Location2: The Dubai benefited from several inherent strategic advantages as a hub city. Emirates reaffirms its wildlife commitments on World Environment Day. There are a few ways that the Emirates have a competitive advantage over other competitors, and the most important one starts with their hub. It also standardized the customer experience. Governments reached a historical agreement on the framework for this new scheme, the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA), at the 39th Session of the Assembly of ICAO in October 2016. The airline industry reduces its environmental footprint by incorporating sustainability into all of its operations as a means to reduce their environmental footprint. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Safe Travels - the UK's most trusted COVID-19 testing provider. These spikes strained the airports capacity, but they were essential to allow connecting passengers the widest possible choice of connections from points east to west13. From 2018 onwards, the Emirates Group has combined its annual environmental reporting with its financial reporting, to provide business context to environmental performance. Don't use plagiarized sources. The first flights connected to the neighbouring. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. The airline has also had economy class blankets made from recycled plastic bottles since 2017. Getting more customers is the main goal. Demand-side management of electricity will play a role, as will increased public transportation. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. A loss of Dhs22 was recorded by Emirates Group last year for its first annual profit in over 30 years. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished toenter. Type your requirements and Ill connect you to Strategic Alliances with Manufacturer: Existing plane models with Emirates in the end of 20th century, could only fly distances of up to 14 hours, due to which they were not able to connect to the key potential markets such as Los Angeles or Sao Paulo. International benchmarks illustrate that even todays aviation system does not fulfil current demand. Retrieved from http://studymoose.com/the-emirates-airlines-success-essay. Increasing Income: In the Middle Eastern regions (UAE), where most of the Emirates man force comes from have showed major improvement in its growth. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. Air Traffic: Dubais relative distance from congested European airspace meant that aviation traffic was minimal and that flights could connect at almost any time of the day, allowing for twenty-four-hour operations. This has so far saved 95 million bottles from landfill. does emirates airlines have good capacity management strategy? On landing, our pilots use idle reverse thrust (instead of full reverse thrust) and switch off one engine while taxiing where it is safe and practicable to do so. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel, the Emirates Group's Environmental Policy. Highly priced tickets compared to competitors 2. Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. More than 125,000 visitors made their way to the DDCR in 2021, and plans are underway for a Visitors Centre at the reserve to enhance the visitor experience and will also be used as a platform to develop educational programmes for schools and higher educational institutions. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Is Emirates strategy sustainable? The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. Qatar, being one of the major oil sources in the gulf has allowed Qatar airways to enjoy similar facilities as its competitors. Local government support 3. 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. Importantly, students are asked to evaluate if the airlines' strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players . First, the business model and how to become more profitable, and second, its operational effectiveness. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. Dont know where to start? Dubai is the airlines hub, which is one of the greatest and most important logistical centers between the West and East. what are the strengths of emirates airlines? Sustainability of Emirates' Current Strategy and Way of Operation. The government also sees Emirates to be one of the strong pillars in their economy, which has paid a total of $2.3 Billion in dividend since the royal family bankrolled the venture 28 years ago. All rights reserved. Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. All rights reserved. The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. 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